VISUAL IDENTITY | BRAND UPDATE | WEBSITE | COPYWRITING | GRAPHIC DESIGN | ILLUSTRATIONS | PHOTOGRAPHY

a.i.mater

a.i.mater is a finnish software company specialized in speech technology and machine learning. Together, we solved the challenge of creating an easily approachable and human-centric brand.

We conducted a workshop with a.i.mater where we dove into their procedures, culture and values. Through the workshop and fruitful conversations, we formed a brand strategy rooted in the company’s ideology and ways of working.

The visual identity was shaped from the brand foundation. The brand look highlights a.i.mater’s welcoming and inclusive atmosphere, while also being boldly diverse in the tech landscape.

We built a website spanning everything from visuals to text content and photography. Unique, hand drawn icons are in line with a.i.mater’s values and personality.