Minimalistic and simple design for a complex subject
Finland’s Artificial Intelligence Accelerator – FAIA – helps Finnish organisations deploy artificial intelligence.
Our task was to give FAIA a clear yet bold visual identity that matches their ambitious mindset and to challenge the generic visuals of the AI industry.
With this clarity in mind, we created a simplistic web page for the complex subject and a logo that speaks AI. The overall visuals were to be minimalistic and simple, but we brought vibrant colours and contemporary illustrations to make the design stand out.