Case Kasas

A holistic brand system reflecting New Design Heritage

Kasas is a new Finnish design company founded in 2019 by a young designer Joni Nieminen. We helped the brand to see the daylight as we were given a task to create a comprehensive brand design system. As well as the brand design, we provided the company with an insightful marketing strategy.

Finnish design, individuality and experimental thinking stand as core values for Kasas. Thus, branding follows a creative mindset. We executed a refined e-commerce website, visual identity, logo, brand narrative, brand photography and marketing materials.

The slogan New Design Heritage was written to convey the philosophy the company has – Kasas aims to create furniture that challenges traditional thinking with new shapes.

Be sure to check them out:

Brand identity


Web design

Web development


Marketing Strategy

Visual Identity



Verbal Identity

Tone of voice

Brand photography

Marketing materials