A holistic brand system reflecting New Design Heritage
Kasas is a new Finnish design company founded in 2019 by a young designer Joni Nieminen. We helped the brand to see the daylight as we were given a task to create a comprehensive brand design system. As well as the brand design, we provided the company with an insightful marketing strategy.
Finnish design, individuality and experimental thinking stand as core values for Kasas. Thus, branding follows a creative mindset. We executed a refined e-commerce website, visual identity, logo, brand narrative, brand photography and marketing materials.
The slogan New Design Heritage was written to convey the philosophy the company has – Kasas aims to create furniture that challenges traditional thinking with new shapes.