The three-day cocktail festival Grand Cocktail Weekend brings the top international bartenders to the cocktail bars of Turku every year. These world-class bartenders each conquer one bar where they create amazing cocktails and mocktails with their own tailor-made recipes. In connection with the event, the guests are also treated to tasting events, master classes and cocktail classes.
Magee was the main marketing partner for Grand Cocktail Weekend 2019. We designed the marketing concept, and tuned the festival image to resonate with the attributes dynamic, modern and mystical.
We don’t like cocktails, we love them!
In addition to the visual facelift, our design work included the event website and all print material for the event. We managed continuous content creation and storytelling in GCW’s social media channels, and we were actively managing advertising.
Our partnership continues in the 2020 event where we continue as main marketing partner.
25,7 thousand people reached
1041 event responses
4,3 thousand event page views
106 new likes on Facebook
11,3 thousand views on Instagram 9.-13.4.
2136 website views